Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. "The Essential Persona Lifecycle" is an e[...]
If you design and develop products for people, this book is for you. "The Persona Lifecycle" addresses the 'how' of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools relate[...]